Brand Identity and Values for my Music Magazine

Brand identity: How all the elements of the visual appearance of the product contribute to distinguish the overall brand of the company to the target audience. For magazines, the elements that make up their brand identities are the layout, house style, fonts, sizes, colours and use of photography.

Brand values: These are the things that the brand stands for and represents, they are also considered important by them as well.

Depending on the results from my questionnaire; I would like the brand identity for my music magazine to be very minimalistic and very image dominated. I want it too look modern and cutting-edge in comparison to other magazines out there. The main focus to my front cover will be the image and the headline, there will be very little other text on the page.

I think that having originality in a brand is very important and is going to be one of my main values. My magazine is going to look very futuristic, focusing on the establishment of new and incumbent artists. It will also focus on the ideas that certain artists have the ability to inspire and show innovation to people thinking of entering the music industry.