The Four Main Media Concepts

• Language is used creatively by many forms of media text. Media language: media conventions, formats, symbols and narrative structures which cue the audience to meaning e.g. rhetoric, loaded language.

• Media institutions are responsible for producing media text such as Broadcast (TV and Radio), Music, Internet, Film and Print (Newspapers and Magazines).

• Media audience are all those individuals who read, what, or listen too a specific media outlet. All media texts are made with an audience in mind. Media producers want to know the demographics of their potential audience.

• Media representation is the relationship between actual places, people, events, ideas and media content. Stereotypes are a common form of media representation. It's also the way the media presents certain things to influence the audience to think a certain way.